Pfizer to set up 600 smoking cessation clinics in 2 years
Monday, March 16th, 2009It looks like Pfizer will opt for a more direct approach when they are selling Champix in India. With the relatively open pharmaceutical laws, it could work there. I wonder how objective these clinics will be. Nonetheless, it’s an innovative concept.
Pfizer India plans to launch 600 smoking cessation clinics across the country in the next two years in partnership with private sector hospitals and clinics. Pfizer India director (pharmaceutical (more…)